Search Engine Optimization & Marketing
SEM (Search Engine Marketing) & SEO (Search Engine Optimization) are key to the success of your website. Without a consistent traffic stream, your website is useless. We specialize in developing targeted SEM & SEO campaigns for your website. Our service area includes Indianapolis, Ft Wayne, South Bend, Mishawaka, Goshen, Elkhart Indiana, & St Joseph Michigan and surrounding areas.
PPC is the quickest and most effective way of driving targeted traffic to your website. We purchase keywords through Google Adwords, Yahoo Search Marketing and MSN AdCenter. These three solutions serve ads for over 90% of internet search traffic. Our initial setup of the campaign includes time spent with you developing a quality keyword list that is highly relevant to your product. This high level of targeting ensures that we are only paying for worthwhile traffic. With PPC marketing you only pay when someone actually clicks on your ad. Our marketing specialists constantly review and adjust your campaign to ensure maximum ROI.
Search Engine Optimization (SEO)
SEO is the recommended method of increasing your website's traffic. Our campaigns focus on increasing the search engine placement for a handful of high traffic keywords. We focus our efforts on the top 3 search engines, Google, Yahoo, and MSN, which account for 97% of a typical website’s search engine traffic. It has been proven time and again that web surfers don't look past the first three pages of search results, so if your website isn't listed in the top 30 results then your listing is basically useless. This fact makes SEO even more critical for your companies success on the web.
Methods for increasing placement include extensive website optimization, back-link optimization and research for high quality link partners. We review your site extensively and optimize all internal links, tags, and anchor text to help ensure better search engine placement. We then review all your backlinks, websites that link to you, optimize those backlinks and contact any new potential link partners. Incoming links are extremely important for search engine placement.
At campaign inception you will receive a detailed outline of our SEO goals for your website. During the campaign you will receive monthly reports showing keyword traffic, current campaign results and updated campaign goals.
The goals of our campaigns are to increase organic search engine placement. We will not be purchasing any paid listings on search engines. According to recent research by Panlogic (www.panlogic.co.uk) “More than 90% [of web surfers] know which results on a Google search have been paid for and fewer than 15% select those results.” Obviously, organic listings are more important than paid placement. Our campaign will focus on delivering results that will yield you the highest ROI possible.